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REAL CLIENT EXPERIENCES

What Alicia is like
when it really matters.

Three real property situations showing end-to-end support, hands-on landlord coordination and the discipline to walk away from a weaker investment.

Alicia Ong, ERA Senior Marketing Director
Artist impression of The Chuan Park development at Lorong Chuan
MR TAN KH · THE CHUAN PARK

From launch day to ongoing landlord support.

A busy SME owner needed the property process to work around a demanding Monday-to-Saturday schedule. Alicia stayed involved from launch preparation through tenancy and ongoing care.

  • The situation, the fixed deadlines and what was at stake
  • Six steps: launch visit, ballot readiness, banking and legal, renovation, tenant sourcing, landlord care
  • What to check before committing to a new launch
Detailed case study · About 6 min readRead full case study →
Sky Green condominium at MacPherson, Singapore
MRS LIM · SKY GREEN

A difficult vacant unit, restored and marketed in parallel.

The previous tenant left the resale condo in poor condition after it had been vacant for months. The owner needed the unit repaired, prepared and marketed without personally coordinating every contractor visit.

  • Why a vacant condo could not be listed as it was
  • Permits, access and sequencing more than ten contractor groups
  • Marketing that runs in parallel with the work
Detailed case study · About 6 min readRead full case study →
Artist impression of CT Gold at Macpherson, Singapore
EDWIN · CT GOLD

Sometimes good investment advice means not closing a sale.

Alicia recommended CT Gold after comparing B1 industrial opportunities, but the preferred level sold out before the single-unit ballot. The test came after that: whether to push a weaker unit simply to complete a transaction.

  • How freehold B1 options were compared on rental case and exit
  • What changed when the preferred level sold out before the ballot
  • Why the honest answer was not to buy
Detailed case study · About 5 min readRead full case study →